Projects
BEtter Sour Branding
Cecile directed the Better Sour photoshoot to refresh the appearance of the brand across digital, sell-sheets, trade shows and events. She also develop the marketing launch plan for Tart Cherry into Sprouts resulting in graduating from the innovation set to the main line candy shelf based on strong sales.
Tradeshow & Events
Cecile planned sampling, roadshows and tradeshows on behalf of Better Sour for stores such as Sprouts, Costco, Raley's, Mother's Market, Fred Meyer & Erewhon.
saks.com CRM
Cecile developed the CRM program for Saks Fifth Avenue by analyzing their target audience and creating engaging content and drove 10% incremental growth in sales by automating and delivering relevant and personalized email and site content to customers.
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Grubhub Growth
Cecile, Head of Growth at Clear Sky Growth, helped Grubhub in their early days grow their app by launching their user acquisition marketing program though META, Google Ads, Apple Search Ads, and YouTube. By optimizing their ad spend and improving their ad copy and creative she helped drive Grubhub's daily food delivery orders to 500k.